Starting from the 1st of August 2025 and lasting up until July 31, 2026, Peya Bipasha takes on an added responsibility that shakes the star persona with strategic branding and come to be associated with Banglabet as a Celebrity Ambassador. Such partnership announced on the 8th of August 2025 where one of the most popular faces of Bangladesh aligns with a platform that is changing the whole entertainment and gaming scenario. Bipasha bestows upon the brand an aura of sophistication completely intertwined with the charming relatability of a “girl-next-door.”
From her rise as Lux Channel I Superstar 2012 to the celebrated recent win at Mrs. World Bangladesh 2022, Peya Bipasha’s career has been defined by the traits of timeless resilience. National modeling campaigns for premier brands brought Bipasha into limelight, and her presence was all magnetic on billboards and TV. She appeared in television dramas like Ditiyo Matra, Trade Fair, and Somoyer Golpo Osomoyer Sopno, establishing a position for herself that speaks of a performer comfortable in the glitzy show business as well as in gut-wrenching, telling stories.
Her relationship with Banglabet is the ticket to raising both visibility and credibility. As public figures with significant cultural resonance, who connects entertainments to lifestyles meant for direct addressing for Bangladeshi audiences, those campaigns that she endorses carry aspirational aesthetics with relatable storylines. Thereby, securing brand affinity through deeply rooted emotional and cultural connections.
The creative direction of the partnership is based on Bipasha’s polished image and well-defined personal brand. All advertising materials have authenticity through her presence, be it TV commercials, features on social media, or TV shows. This converts ads to life moments for the target audience rather than only having a selling product.
Her visibility throughout the campaign period includes being on billboards at the busiest intersections of Dhaka, online banners during national festivities, and themed visuals around significant sporting events. This consistent presence reinforces the image’s commitment to quality, trust, and user engagement. Associating the ambassador with the reputation of integrity and sophistication while appealing to Banglabet‘s mind both in the city center and across regions.
Alongside organizing events, which also include Peya Bipasha live appearances on fan interaction, online channels reach the greatness of intimate meet-and-greets through exclusive behind-the-scenes content and themed challenge on social media, offering an avenue for building community. These interactions personalize Banglabet into making it less of a service but a familiar presence in the everyday lives of users.
Her natural elegance adds to the glamour, while her grounded personality adds authenticity. An incredibly inspiring and inclusive combination. The collaboration blends high-fashion styling with local cultural touchpoints, making the campaigns for Banglabet feel both aspirational and accessible. At the end of this year-long partnership, the collaboration between Peya Bipasha and Banglabet stands as a case study in the interplay between celebrity influence and real connection. The outcome is a trusted brand with style and very much Bangladeshi character. Together, they craft a story of style and substance; leaving a lasting impression on the country’s iGaming lifestyle.
